For Those Who’ve Never Taught Anything in Their Life … or…My Online Teaching Philosophy

Before the pitchforks and torches get here, let me clarify something… I consider teachers, especially elementary and middle school teachers, to be the greatest heroes our children are exposed to on a daily basis. In fact, my sweetheart is a teacher and she’s the very definition of the word.

I’ve taught at the university level, have facilitated discussion groups, and moderated meetings of business professionals. In each of these roles, I was teaching. Maybe not in the traditional standing at the front of the room style of teaching, but I was teaching nonetheless.

What Online Teaching is Like

You can throw out the window all those thoughts about not being trained as a teacher and getting nervous in front of a crowd. That’s because in 90 percent of the cases, teaching online is done in the privacy of your own home either in writing (via email) or talking into a camera (as in a video). 

Chances are pretty good that you’ve 1) written an email or two, and 2) talked into a video camera or a cell phone cam in your lifetime. 

Nevertheless, here’s my take on what online teaching is like most of the time:

It’s kind of exciting and boring at the same time.

It’s exciting because when I start talking about something about which I’m particularly excited, I get kind of animated and..well, excited!

At the same time, it can be a bit boring because most of the time there isn’t anyone present when I’m making the videos that I include in some of my subscription programs. 

Regardless of my experience, it’s hard not to get excited about a topic that we feel close to. And in that regard, online teaching can be very much like having a great conversation with someone who’s eager to listen.

If You’ve Never Taught Before, Consider This

Consider for a moment that teaching is conveying information in an organized and often entertaining manner. It’s kind of like setting up a good joke at the dinner table and then spinning the punchline at just the right time .

We’ve all done that. I’ll bet you’ve done that hundreds of times in your life. When you think about it, you were in front of others, taking your time to deliver some information (a joke), and when you go the most important part (the punchline), you delivered it with care in just the right way for maximum effect (laughter and thundering applause).

Am I right? I know I am.  Congratulations…you’re an online teacher! 😎 

Do You Have What It Takes to Teach Online?

I’m pretty sure that you, like most people, have the necessary skills,  -i.e., talking, sharing an experience, sharing something they care about- to deliver information for a subscription program. It isn’t rocket science…unless you’re a rocket scientist like my late father 😯 , but like I said before…if you can talk and chew gum at the same time, you can write an email course or speak to a camera and record a video.

Even those of us who have a face for radio, can manage to do all right. The truth is that you don’t have to have a white board, animated slide presentations, and all the fancy bells and whistles that you see online. In fact, in most cases, the best online subscription programs are those delivered via email alone using nothing more than a word processor like MS Word or its equivalent.

But Don’t You Have to Be and Expert?

I’m not sure where I heard this but there is a saying that goes something like…

‘In the land of the blind, the one-eyed man is King.’

In a rather crude way, this saying means that you don’t have to be too far ahead of someone in terms of skill or experience to be informative. You only need to be a few steps ahead of the person you’re sharing information with to be considered an expert. 

In this way, you already have what it takes to teach something you already know to someone willing and eager to listen.

Why A Subscription Program is Must-Have Offering for Coaches

Coaches are an awesome set of folks. Wherever I meet a coach -whether they’re a goals, life, business, writing, or fill-in-the-blank coach- I’m often impressed by their innate sense of empathy and their ability to connect with their clients at a deeper level.

The Problem with Most Coaching Business Models

The problem that many coaches experience is the constraints of one-on-one coaching. This, no matter how creatively you slice it, is a still the trading-time-for-money business model. That means there is little room for leveraging their time and experience.

Another issue that coaches face is the direct bottom line impact of non-coaching hours. In most cases, unless a coach is engaged in a face-to-face or video-to-video interaction with their clients, they aren’t earning. This impacts their bottom line in a negative manner.

Many coaches address these issue by writing a book. But books have limited lives and need to the updated and then resold. There is also the non-coaching time that’s required to write, publish, market, and sell the book.

There is nothing wrong with writing a book, but it’s often a limited revenue solution; A book might cost around $12 while a short-term, problem-oriented subscription can easily be priced at around $99 or more.

While a book is often considered a static entity by the buyer, a subscription is often perceived as a fresh and more relevant way to engage with the author/coach.

Consulting with Clients Is Essential, But It’s Also Limiting

Consulting with clients keeps a coach sharp and encourages them to continually refine their approach to specific problems. And as great at is to consult with clients, coaches are human and they can’t do it every waking hour. They need a way to leverage their time to still generate revenues but in a way that a book can’t. A subscription service that targets one issue and sets out a series of solutions to try can be just what a coach needs to boost their bottom line.

How a Subscription Program Can Help

A short-term subscription program can address both of these issues and provide long-term leverage. A coach that takes the time to create and package a subset of their knowledge around a common problem faced by their clients, can offer otherwise non-face-to-face clients a premium subscription that helps them solve the problem.

This can simultaneously help both the coach and the client in two ways:

  1. By leveraging their expertise and experience around a specific problem, the coach can also drive earnings from those clients that might not engage them otherwise. The client, who might not ever engage in face-to-face coaching, can gain insight into their problem and try out various solutions.
  2. The subscription program become a valuable marketing tool. It introduces the coach -in print or video- to the client and will help convert some subscribers to face-to-face clients.

It’s a win-win solution for both the coach and the client.

Get Started Today

In the Subscription Mastermind Training Manual, I explore not only how subscription programs can benefit both the business owner and the client or customer, but how to identify and package appropriate ares of your knowledge and experience.

If you’re a coach and you’re searching for a solution to the trading-time-for-money business model, I encourage you to download it now. It’s free!